Overview
Head of Segments Jobs in Kuwait City Metropolitan Area at National Bank of Kuwait
Title: Head of Segments
Company: National Bank of Kuwait
Location: Kuwait City Metropolitan Area
Skills:
- Executive-Level Strategic Planning
- Advanced Financial & Portfolio Management
- Board-Level Presentation Skills
- Stakeholder & Cross-Functional Leadership
- Budget & Resource Governance
Education:
- 12–15+ years’ experience in marketing, customer strategy, segmentation, or proposition roles, ideally within banking or financial services
- Proven experience designing, owning, and operationalizing customer segmentation frameworks (behavioral, needs‑based, value‑based)
- Demonstrated success in end‑to‑end proposition development, including design, launch, optimization, and performance management
- Strong understanding of retail banking products, customer economics, and P&L impact
- Experience working across multiple business units and influence at ExCo / senior leadership level
Key Responsibilities & Accountabilities:
Customer Segmentation Strategy
- Design and own the bank’s enterprise-wide customer segmentation framework, evolving from demographic to behavioral, needs based, and value-based segmentation.
- Ensure segmentation is actionable and embedded across marketing, sales, service, and digital journeys.
- Partner with Data & Analytics to leverage advanced analytics, propensity models, and CLV insights.
- Act as the internal authority on priority segments (e.g. Mass, Affluent, Youth, Expat, etc.)
Proposition Development & Management
- Lead the end-to-end development of customer propositions, from insight to design, launch, optimization, and retirement.
- Build differentiated value propositions that combine products, pricing, benefits, experiences, and partnerships.
- Ensure propositions are clearly articulated, commercially sound, and aligned with brand promise.
- Own proposition performance metrics (penetration, revenue uplift, retention, NPS).
Commercial & Performance Ownership
- Translate customer insight into clear growth levers and monetization opportunities.
- Work closely with Products, Marketing, Finance, Distribution and other internal stakeholders to embed propositions into P&L plans.
- Define success metrics and dashboards; continuously optimize propositions based on performance and feedback.
Cross Functional Leadership
- Act as a connector role across Product, Marketing Digital, Insight, Analytics, CX, and Frontline Distribution teams.
- Influence senior stakeholders to adopt customer-led decision making.
- Champion test and learn approaches, agile ways of working, and rapid iteration.
Team Leadership & Capability Building
- Build and lead a high-performing team covering segmentation, customer insight, and proposition management.
- Set clear role charters, skills development plans, and succession pathways.
- Foster a strong external orientation by monitoring global best practices and competitive trends.
