Overview
Senior Marketing Manager Jobs in New Jersey, United States at The Cake
Title: Senior Marketing Manager
Company: The Cake
Location: New Jersey, United States
Job Title: Senior Marketing Manager (Product)
Type: Full-time
Start: ASAP
Location: Hybrid / Onsite in New Jersey (US-based, 4 days onsite required)
Compensation: $146,100–$165,000 base + bonus + full benefits
A global medical technology organization is seeking a Senior Marketing Manager to lead a core, revenue-driving product portfolio within its U.S. platform. This is a true product ownership role—responsible for pricing, forecasting, lifecycle management, and multi-year strategic growth.
This is not a campaign-only or digital marketing role.
You will operate as the commercial owner of your portfolio, partnering cross-functionally with sales, global marketing, finance, and regional teams to drive sustainable differentiation, profitability, and customer value within a regulated environment.
What You’ll Be Doing:
- Own full product portfolio strategy including forecasting, pricing, financial planning, and lifecycle management
- Develop clear value propositions and segmentation strategies that translate into measurable revenue impact
- Lead product launches and go-to-market execution in partnership with cross-functional stakeholders
- Partner directly with sales teams to drive training, adoption, and retention initiatives
- Deliver competitive analysis, demand forecasts, and high-quality marketing collateral
- Build dashboards and data-driven insights to guide annual and long-range strategic planning
- Influence cross-functional teams and lead initiatives in a large, matrixed organization
Must-Haves (Don’t Apply Without These):
- Bachelor’s degree required (MBA preferred)
- 7+ years business experience with 5+ years in product marketing or product management
- Experience owning a product portfolio within a regulated industry (healthcare, life sciences, food, or chemical)
- Direct experience with pricing strategy, forecasting, and lifecycle management
- Product launch planning and execution experience
- Proven expertise in segmentation and customer-driven strategy
- Strong analytical, financial, and communication skills
- Authorized to work in the US (no sponsorship)
You’ll Stand Out If You…
- Have medical device or life sciences product marketing experience
- Have supported a national field sales organization
- Thrive in large, global, matrixed enterprises
- Are equally strong in strategic planning and tactical execution
- Enjoy owning high-visibility, revenue-driving portfolios
- Are comfortable traveling up to 30% domestically
