Overview
Marketing Director / Head of Marketing Jobs in Paya Lebar, East Region, Singapore at Pizza Hut Singapore
Title: Marketing Director / Head of Marketing
Company: Pizza Hut Singapore
Location: Paya Lebar, East Region, Singapore
MARKETING DIRECTOR / HEAD OF MARKETING
Pizza Hut Singapore
Reports To: General Manager
Team Size: 7 (including Food Innovation)
Company Overview
Pizza Hut Singapore is the #1 pizza delivery brand, with over 45 years of heritage and a dominant market position. But leadership today doesn’t guarantee relevance tomorrow.
We operate in a fast-evolving, highly competitive landscape—competing not just with QSR players, but with digitally-driven brands and food platforms that are redefining convenience, value, and customer expectations.
We are now focused on winning the next phase of growth—through stronger menu innovation, sharper value propositions, and becoming a truly digital-first brand. Our e-commerce platforms and loyalty programme are critical to driving customer acquisition, frequency, and long-term engagement.
This role is for a builder, not a caretaker—someone who can move fast, think commercially, and use data and creativity to keep the brand relevant and growing.
Position Overview
This role is not just about marketing—it is about driving commercial growth for the brand.
The Marketing Director will lead end-to-end marketing strategy across brand, digital, CRM, and menu innovation to deliver sales growth, customer acquisition, and retention. Given our strong focus on delivery and e-commerce, this role requires a highly agile, hands-on leader who thrives in a fast-moving environment and can translate data into decisive action.
The ideal candidate combines strategic thinking with executional excellence, and brings deep expertise in digital performance marketing, CRM/loyalty, and menu-led growth strategies.
Key Responsibilities
1. Drive Growth & Commercial Results
- Own marketing’s impact on sales, transactions, and market share
- Execute growth strategies across delivery, dine-in, and digital channels
- Unlock new consumption occasions
2. Digital, CRM & Performance Marketing
- Lead digital across app, web, and aggregators
- Drive acquisition, engagement, and retention via CRM/loyalty
- Optimise media spend and performance marketing ROI
- Use data to improve targeting and conversion
3. Menu Strategy & Innovation
- Lead menu pipeline with Food Innovation team
- Ensure products are commercially viable and operationally executable
- Align product launches with campaign calendar
4. Brand & Campaign Leadership
- Strengthen brand relevance, especially with younger audiences
- Lead integrated campaigns and partnerships
- Build cultural relevance and brand buzz
5. Budget & ROI Management
- Own marketing budget with clear ROI focus
- Track, optimise, and reallocate spend dynamically
6. Data & Performance Analytics
- Drive decisions through data and insights
- Track KPIs: sales, traffic, conversion, retention, ROI
7. Team Leadership
- Lead and develop a high-performing team
- Stay hands-on in execution
- Build a culture of speed and accountability
8. Stakeholder Management
- Partner across Operations, Finance, IT, and Supply Chain
- Align with franchisor and manage agencies effectively
Requirements
- Degree in Marketing, Business, or related field (MBA is a plus)
- 10+ years of marketing experience, with 5+ years in leadership
- Background in QSR, FMCG, e-commerce, or similar high-volume businesses
Key Strengths
- Strong commercial and growth mindset
- Deep expertise in digital, CRM, and performance marketing
- Data-driven and execution-focused
- Proven track record in delivering ROI
- Strong leadership and stakeholder management
What Success Looks Like
- Sustained sales and transaction growth
- Stronger digital and CRM performance
- High-impact campaigns with measurable ROI
- Relevant, demand-driving menu innovation
How to Apply
If you are keen to be part of a fast-growing, dynamic F&B organisation, we would love to hear from you. Please submit your updated resume via the application link.
Only shortlisted candidates will be notified.
