Overview

Vice President of Retail Jobs in United States at Russell Tobin

Title: Vice President of Retail

Company: Russell Tobin

Location: United States

TITLE: Vice President, E-Commerce & Omnichannel Retail

LOCATION: Remote

CONTRACT: 6 months with the potential to convert to full-time

PAY RATE: $90 – 120 per hour – Hourly rate based on industry experience

INDUSTRY: Sports, retail, or entertainment

Russell Tobin is seeking a strategic and innovative Vice President of E-Commerce & Omnichannel Retail to lead our client's global digital commerce and fan retail ecosystem. This executive will be responsible for developing and executing comprehensive e-commerce, marketplace, omnichannel, and consumer products strategies that drive revenue growth, fan engagement, and brand expansion across client and its affiliated properties

.
The VP will oversee all aspects of digital commerce operations, performance marketing, retail partnerships, marketplace strategy, and fan-centric omnichannel experiences while collaborating closely with clubs, licensees, merchandising partners, sponsorship teams, and external retailer

s.
This leader will play a critical role in shaping the future of consumer commerce by integrating digital innovation, retail expansion, fan data, and strategic partnerships into a unified growth strate

gy.
The ideal candidate brings deep expertise within sports, entertainment, retail, or consumer products organizations, with a proven ability to scale global commerce businesses, manage high-profile retail relationships, and lead cross-functional teams in fast-paced, high-growth environme

nts.
Key Responsibil

itiesE-Commerce & Omnichannel Str

  • ategyDevelop and lead the long-term vision and growth strategy for client’s e-commerce and omnichannel retail business across league, club, and partner ecosys
  • tems.Drive revenue growth across direct-to-consumer (DTC), marketplaces, mobile commerce, international commerce, and retail partner chan
  • nels.Lead the integration of digital commerce, stadium retail, club shops, marketplaces, and fan engagement initiatives into a seamless omnichannel experi
  • ence.Identify emerging consumer trends, digital technologies, and growth opportunities to enhance fan acquisition, retention, and monetiza

tion.
Performance Marketing & Fan Acqui

  • sitionOversee league-wide performance marketing strategy across paid search, paid social, affiliate, display, programmatic, influencer, and retargeting cha
  • nnels.Partner with CRM and analytics teams to develop lifecycle marketing, personalization, loyalty, and retention strat
  • egies.Establish KPIs and optimize customer acquisition cost (CAC), return on ad spend (ROAS), conversion rates, and customer lifetime value
  • (CLV).Lead digital marketing campaigns tied to league tentpole events, club launches, international tours, playoffs, MLS Cup, and player-driven camp

aigns.
Retail Partnerships & Marketplace Man

  • agementOversee strategic relationships with key retail and marketplace partners including Fanatics, Adidas, Amazon, Dick’s Sporting Goods, Nike, club retail operators, and international distri
  • butors.Collaborate with licensing and consumer products teams to support product launches, retail expansion, marketplace optimization, and fan merchandise initi
  • atives.Negotiate strategic retail opportunities, promotional campaigns, and merchandising placements to maximize brand visibility and r
  • evenue.Ensure consistent brand presentation, inventory management, and fan experience standards across all retail ch

annels.
Digital Merchandising & Consumer Ex

  • perienceLead digital merchandising strategy, site optimization, promotional planning, and seasonal campaign execution across all commerce pl
  • atforms.Drive mobile-first experiences and optimize user journeys to improve conversion, engagement, and customer satis
  • faction.Partner with creative, content, and product teams to develop compelling storytelling and fan-centric commerce expe
  • riences.Oversee A/B testing, UX optimization, customer journey mapping, and personalization init

iatives.
Analytics, Financial Oversight & Operational L

  • eadershipOwn e-commerce and omnichannel business performance, including P&L management, forecasting, budgeting, and financial
  • planning.Establish executive dashboards and reporting frameworks to monitor sales performance, inventory productivity, customer behavior, and campaign effec
  • tiveness.Leverage analytics and consumer insights to inform pricing, assortment planning, inventory strategy, and growth ini
  • tiatives.Partner closely with Finance, Operations, Technology, and Supply Chain teams to improve operational efficiency and sca

lability.
Leadership & Cross-Functional Col

  • laborationBuild, lead, and mentor high-performing teams across e-commerce, digital marketing, merchandising, analytics, and retail o
  • perations.Serve as a key executive partner to MLS clubs, Soccer United Marketing (SUM), licensing teams, sponsorship groups, and external retail sta
  • keholders.Lead external agency relationships, technology vendors, and strategic commerce
  • partners.Foster a collaborative, innovative, and fan-first culture across all commerce

functions.
Qua

  • lificationsBachelor’s degree in Business, Marketing, E-Commerce, Retail Management, or related field; MBA
  • preferred.10+ years of experience in e-commerce, omnichannel retail, digital commerce, consumer products, or sports/entertainment commerce
  • leadership.Proven success leading large-scale DTC and omnichannel commerce businesses with measurable reve
  • nue growth.Strong experience managing retail partnerships, marketplaces, licensing relationships, and consumer product
  • ecosystems.Deep understanding of performance marketing, CRM/lifecycle marketing, and digital customer acquisition
  • strategies.Experience with e-commerce platforms such as Shopify, Salesforce Commerce Cloud, Magento, or similar enterpri
  • se systems.Strong analytical capabilities with experience using Google Analytics, Tableau, Power BI, CRM tools, and attribution
  • platforms.Demonstrated success leading large cross-functional teams and influencing executive st
  • akeholders.Strong communication, presentation, negotiation, and strategic plann
  • ing skills.Ability to thrive in a fast-paced, high-growth sports and entertainment e

nvironment.
Preferred Qu

  • alificationsExperience within professional sports, entertainment, apparel, consumer products, or lifes
  • tyle brands.Knowledge of sports licensing, fan engagement, loyalty programs, and event-driv
  • en commerce.International commerce and marketplace experienc
  • e preferred.Passion for soccer and understanding of global football culture strongl

y preferred.
Core

  • CompetenciesOmnichannel Commer
  • ce LeadershipPerformance Marketing & Gr
  • owth StrategyConsumer Products & Retail
  • PartnershipsMarketplace & Licen
  • sing StrategyFan Engagement & Custom
  • er ExperienceDigital Merchandising &
  • OptimizationData Analytics & Financi
  • al LeadershipExecutive Leadership & Tea
  • m DevelopmentStrategic Partnerships &
  • ; NegotiationCross-Functional

Collaboration
Must be authorized to work in the

United Sta

tes
Why Join?This role offers the chance to impact financial performance, gain exposure to strong leadership principles, and grow professionally—all with competitive pay and potential for long-t

erm engagement.
Russell Tobin and it's affiliates offers eligible employee’s comprehensive healthcare coverage (medical, dental, and vision plans), supplemental coverage (accident insurance, critical illness insurance and hospital indemnity), 401(k)-retirement savings, life & disability insurance, an employee assistance program, legal support, auto, home insurance, pet insurance and employee discounts with pr

eferred vendors.Equal Employ

ment OpportunityRussell Tobin and it's affiliates are an equal opportunity employer. We do not discriminate on the basis of the race, religious creed, color, national origin, ancestry, physical disability, mental disability, reproductive health decision making, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, veteran or military status, or any other characteristic protected by applicable federal, stat

e, or local law.Fair C

hance EmploymentRussell Tobin and it's affiliates are a Fair Chance employer. We consider all qualified applicants, including those with criminal histories, in a manner consistent with applicable state and local Fair Chance laws and ordinances, including, the California Fair Chance Act and all applicable local Fair Ch

ance ordinance

s.AccommodationsWe are committed to providing reasonable accommodations to applicants and employees with disabilities. If you require a reasonable accommodation to participate in the application or interview process, or to perform the essential functions of this role, pl

ease contact us.
Only applicable for San Francisco Candidates: Under the San Francisco Lactation in the Workplace Ordinance, we will provide written notice of lactation accommodation rights, and this notice will automatically be given upon hiring, any inquiry of parental leave or lactati

on accommodation.

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