Overview
Head of Creation & Commercial – South Vietnam & Cambodia Jobs in Ho Chi Minh City, Vietnam at Coats
Title: Head of Creation & Commercial – South Vietnam & Cambodia
Company: Coats
Location: Ho Chi Minh City, Vietnam
Coats is a world leader in thread manufacturing and structural components for apparel and footwear, as well as an innovative pioneer in performance materials. These critical solutions are used to create a wide range of products, including ones that provide safety and protection for people, data and the environment.
Trusted by the world's leading companies to deliver crucial, innovative, and sustainable solutions, we provide value-adding products including apparel, footwear and speciality threads.
With a proud heritage dating back more than 250 years and a spirit of evolution to constantly stay ahead of changing market needs, we have operations across 50 countries with a workforce of over 17,000, serving our customers worldwide.
Headquartered in the UK, Coats* connects talent, textiles, and technology to make a better and more sustainable world.
For more info, visit our website: www.coats.com
Role Purpose:
To lead the Creation & Commercial organisation in Vietnam, building a commercially driven, brand-aligned model that connects early creation activity, factory development, and local commercialisation for Structural Components.
The role is responsible for driving profitable growth by ensuring Coats engages the market earlier and more effectively through strong relationships with brand teams, factory development teams, and key commercial stakeholders. The role will define brand-cluster ownership, lead the Vietnam team, and strengthen coordination across Strategic Accounts, Global Accounts, and overseas Creation & Commercial teams in China and Indonesia to create one connected commercial system across Asia.
Key Responsibilities:
1. Lead the South Vietnam/Cambodia Creation & Commercial organization
• Build and lead a high-performing Creation & Commercial team.
• Define a clear brand-cluster coverage model aligned to market opportunity and customer need.
• Set priorities, allocate resources, and establish performance expectations across the team.
• Build a strong commercial culture focused on growth, conversion, responsiveness, and accountability.
2. Drive commercial growth through early market engagement
• Lead commercially driven engagement from early creation through development and commercialisation.
• Strengthen Coats’ position with brands and factory partners by connecting early opportunity to specification, qualification, and conversion.
• Identify growth opportunities across assigned brand clusters and translate them into actionable commercial plans.
• Ensure the team drives profitable revenue growth, share gain, and stronger commercial relevance in Vietnam.
3. Connect brand teams, factory teams, and local execution
• Ensure close working relationships across brand teams, factory development teams, materials teams, engineers, and relevant cross functions.
• Connect early creation activity to local development, qualification, and manufacturing realities.
• Support the team in moving opportunities from concept and development into scalable commercial adoption.
• Maintain a practical understanding of where design, development, and commercialization decisions are being shaped in Vietnam.
4. Build strong alignment across the wider commercial system
• Work closely with Strategic Accounts leaders to align brand opportunity with T1 / factory-group priorities.
• Partner with Global Accounts teams based near global brand HQs to ensure South Vietnam/Cambodia activity is aligned with wider account direction.
• Coordinate actively with Creation & Commercial teams in China, N Vietnam and Indonesia to maintain continuity across shared brands and clusters.
• Help create a consistent Asia commercial model with strong cross-country coordination and clear customer ownership.
5. Lead team capability, execution, and cross-functional collaboration
• Develop team capability in commercial leadership, customer engagement, opportunity management, and technical-commercial selling.
• Partner effectively with Product, Technical, Quality, Supply Chain, Customer Service, and Finance to support customer conversion and delivery.
• Ensure commercial activity is supported by strong execution discipline, effective follow-up, and problem resolution.
• Build a team that can operate credibly across both commercial and development-facing environments.
People Management Responsibility
• Leads the Creation & Commercial team in South Vietnam and Cambodia.
• Responsible for team structure, capability building, performance management, and resource allocation.
Qualifications and Experience:
• Bachelor’s degree in Business, Engineering, Materials, Product Creation, or related field.
• Significant commercial leadership experience in footwear, materials, components, or adjacent categories.
• Strong understanding of the footwear creation, development, and commercialization process.
• Proven ability to drive revenue growth and commercial conversion in complex B2B environments.
• Experience working across brand teams, development teams, factory stakeholders, and cross-functional partners.
• Demonstrated ability to lead teams and build a high-performance commercial culture.
• Strong commercial acumen, prioritisation ability, and customer-facing leadership skills.
• Strong communication, influencing, and relationship-building capability across multiple stakeholder groups.
• Fluent in English (mandatory)
At Coats Group, we are committed to innovation, excellence, and fostering a diverse and collaborative environment where every team member can thrive. If you are passionate about making an impact in the textile industry and eager to join a global leader with a rich heritage and a forward-thinking approach, we invite you to take the next step in your career with us.
Apply now to be part of our dynamic team and help shape the future of textiles.
