Overview
General Manager Jobs in Dallas-Fort Worth Metroplex at Mi Golondrina
Title: General Manager
Company: Mi Golondrina
Location: Dallas-Fort Worth Metroplex
Mi Golondrina is a growing fashion and lifestyle brand rooted in Mexican artisanal craftsmanship. With a strong foundation, loyal customer base, and clear brand identity, we are entering an exciting phase of growth and refinement.
We are expanding across product categories, evolving our digital marketing strategy, and building deeper relationships with our community through storytelling, partnerships, and thoughtful customer experiences. We believe Mi Golondrina has the opportunity to grow into a leading lifestyle brand rooted in heritage and craftsmanship, while continuing to honor the artisans and traditions at the heart of the business.
We are seeking a General Manager to serve as a key leadership partner to the founder. This role will bring structure, accountability, and execution across all areas of the company, while also helping shape the long-term vision and growth of the brand.
Role Overview
The General Manager will oversee the day-to-day performance of the business while driving long-term growth and profitability.
This role holds full ownership of business performance, including P&L, and is responsible for aligning Product, Marketing, Operations, and Finance. The ideal candidate is both strategic and highly execution-focused — comfortable making decisions, driving accountability, and operating within a creative, founder-led environment.
Core Responsibilities Business Performance & Growth
- Own overall business performance, including revenue, profitability, and full P&L across all channels
- Drive growth across ecommerce and emerging channels, with a focus on acquisition, retention, and conversion
- Partner on pricing, merchandising, and go-to-market strategies
- Identify new opportunities across channels, partnerships, and product categories
Brand & Customer Experience
- Ensure all customer touchpoints reflect the brand’s values, quality, and aesthetic
- Partner closely with the founder to maintain and evolve the brand identity
- Build a cohesive and elevated customer experience across digital and physical channels
- Balance brand storytelling with commercial performance
Leadership & Team Alignment
- Provide leadership across Product, Marketing, and Operations
- Ensure teams are aligned, accountable, and working toward shared priorities
- Establish clear goals, timelines, and performance tracking
- Act as a close and trusted partner to the founder
Financial Oversight & Cash Flow
- Own cash flow management and forward-looking budget planning
- Maintain clear visibility into financial performance
- Identify efficiencies across operating expenses
- Partner with finance resources to ensure accuracy and discipline
Operations & Process Optimization
- Oversee inventory management and planning
- Optimize production flow in partnership with the Product team
- Improve shipping, logistics, and cross-border operations
- Reduce inefficiencies across vendors and internal processes
- Manage costs, including shipping, packaging, and production
Product & Merchandising Partnership
- Partner on product strategy, assortment planning, and pricing
- Bring a strong point of view on product performance and customer demand
- Balance creativity with commercial viability
- Maintain a deep appreciation for craftsmanship and quality
Cross-Functional Execution
- Connect Product and Marketing to ensure cohesive execution
- Align product launches across inventory, storytelling, and sales strategy
- Drive initiatives forward with clear ownership and follow-through
Business Infrastructure
- Oversee payroll and support HR processes
- Manage vendor relationships and bill pay over time
- Build scalable systems and processes to support growth
- Ideal Candidate
- Experience in general management, operations, or finance within a consumer or retail business
- Proven ability to own and manage P&L
- Strong financial acumen and operational discipline
- Strategic but highly hands-on, with a bias toward action
- Strong product intuition and appreciation for craftsmanship and design
- Ability to balance data-driven decision-making with instinct and brand sensibility
- Entrepreneurial mindset with comfort in ambiguity
- Experience scaling a business or brand through growth phases
- Strong communicator and team leader
- Comfortable working closely with a founder in a fast-moving, evolving environment
