Overview
Chief Marketing Officer Jobs in New York, United States at Hirewell
Title: Chief Marketing Officer
Company: Hirewell
Location: New York, United States
Hirewell has been exclusively retained by a fast growing, national Commercial Real Estate firm to search for a Chief Marketing Officer. This position, who will oversee all marketing strategies and initiatives across all mediums.
The Chief Marketing Officer is responsible for overseeing the planning, development and execution of our client's marketing and advertising initiatives. They play a vital role in a company’s growth and have important responsibilities that range from creative influence to business strategy. Reporting directly to the chief executive officer, the Chief Marketing Officer’s primary responsibility is to generate revenue by increasing sales through successful marketing for the entire organization, using market research, pricing, product marketing, marketing communications, advertising and public relations. This role is expanded to include sales management, new business development, product development, distribution channel management and customer service. The Chief Marketing Officer will also ensure the our client's message is distributed across channels and to targeted audiences in order to meet sales objectives.
Education Requirements
- Bachelor's degree
- An advanced degree in marketing or business (MBA) is preferred
- Three to five years of experience in a leadership role
Essential Skills
- Superb analytical skills
- Demonstrated ability to lead and inspire a team
- Outstanding communication and interpersonal skills
- Flexibility
- Passionate customer advocacy
- Thorough knowledge of marketing principles, brand, product and service management
- Deep understanding of changing market dynamics
- Extensive knowledge in a variety of disciplines such as production, information technology, legal and finance
- Entrepreneurial spirit
Chief Marketing Officer Roles & Responsibilities
- Oversee a company’s overall advertising and sales strategy
- Drive revenue by increasing sales through marketing activities
- Develop the structure of the business’s marketing department
- Negotiate advertising contacts
- Approve marketing campaign ideas
- Coordinate marketing efforts with the company’s financial and branding goals
Day-to-Day Duties
- Plan, direct and coordinate marketing budgets in accordance with organizational goals
- Plan campaigns with coupons, giveaways or contests to bring attention to and create interest in one of the organization’s products or services
- Undertake market research studies and analyze the results in order to better understand the market and customer tastes
- Use research to identify likely customers for a product or service and then develop a pricing strategy that will induce them to purchase the product or service
- Market research, pricing, product marketing, marketing communications, advertising and public relations.
